Writer's Diaries: How Routine Kills Creativity
Writer's Diaries

Writer’s Diaries: How Routine Kills Creativity

The other day, I was at a meeting with a potential client. Just before the end of the meeting, he asked me, ‘what inspires you?’ I was numb for a minute before mumbling something along the lines of money, success, and results. Not necessarily in that order. He then probed a little more. ‘Do you have pictures or music that motivates you?’ Here, I regained my confidence as fast as I lost it and replied with all of the gusto I could muster; ‘no, I don’t have things that inspire me. I just have a routine that works for me and gets the work done.’ I was sure I made quite the impression with that response because he kept staring and nodding.

Which brings me to the subject at hand.

A few days later, I went over that scenario and realized how pathetic I sounded.

 


As a new writer, one of the first rules of the profession is to have a routine. Whatever, you do, do not sit around and wait for inspiration before you write because it will not come and you will not work. So, find a way to develop a routine and stick to it because it will pay the bills. Your productivity will skyrocket. Your body clock will be attuned accordingly and you will get work done.

Frankly, it works. 

Over the past couple of years, I have come to this realization and it has worked for me. I’m able to finish my work in the shortest possible time and still have extra for books and homemade skin care products. To be honest, I love my life. What else could I ask for?

But then, recently during one of those weekdays creating content for Cosmopolitan Nigeria, it dawned on me that I have become one of those generic content writers. Headline – wise and even body – wise. I wasn’t bringing anything extra to the table. My defense? When you’re in this line of work, there’s a tendency to lean towards sensationalism and whatnot but I decided to be as objective as possible and just report the way it is. Although, there are times when I can’t help but come across as controversial.

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My point?

Creativity takes time to execute. I don’t know about you but when I have a great idea, I do not execute it on a whim. I take the time to carefully go over it before releasing it to the public. Take this blog for example. All through the years of its existence, I’ve carefully guarded it with all jealousy because I know the value it has on my myself as a person and in my career. So, when I get emails for ad space, I carefully turn them down. Apart from the fact that the stats are not all that, I cherish the intimacy which is why I would rather work harder for clients to maintain it. It is a space where my creativity comes to play. As a writer, it is important I do not forget that because that is the very essence of writing. So, yeah, I do not have an editorial calendar because you cannot schedule creativity.

But then, when your plate is full with deadlines, how do you find time to create? When you’re stuck in your structured routine, how do your creative juices flow? There are days when I swear I work on autopilot. When I don’t feel a thing, how do I create something?

These are the thoughts that keep me up at night.


Writer’s Diaries, just as the name implies, is a series that documents my journey as freelance slash aspiring fiction writer. I have dreams of becoming a novelist but in the meantime, the bills have to be paid. I share my victories and challenges as well tips and tricks of the profession to make someone’s life a bit easier. For previous editions, go here.

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