This post was originally published on my blog. About three years ago, I decided that being a content writer was simply not enough for me. I also wanted to be a social media manager. A couple of months ago, after working closely with over twenty clients, I’m about to retire…
To be honest, lifestyle and beauty brands have it pretty easy. Their content strategy can be as simple (or complex) as organizing a styled photo/video shoot with a dash of user-generated content. Depending on how competitive the niche is, they can take it up a notch with influencer marketing. Most…
One of the most common things I see while working with small business owners is how disorganized they can be. Of course, sometimes, this really isn’t really their fault as they have to wear so many hats at once. As a result of this, I’ve come to expect that certain…