For a long time, I struggled to put out email content consistently. Even though I was offering email marketing as a service, I did a shoddy job keeping up with mine. After a bit of back and forth, I realized I was struggling because I lack a simplified content strategy.…
To be honest, lifestyle and beauty brands have it pretty easy. Their content strategy can be as simple (or complex) as organizing a styled photo/video shoot with a dash of user-generated content. Depending on how competitive the niche is, they can take it up a notch with influencer marketing. Most…
All through my career in social media, I’ve watched how these platforms have evolved to prioritize different things. Once upon a time, it was easy to get by posting average content a couple of times a week. You didn’t have to think too much because no matter how long it…
I recently listened to an episode of How I Built This podcast where the co-founder of Away, the travel brand that just raised $2.5 million was interviewed. It was such an interesting episode that further piqued my interest in the brand. The next thing I did when I was done…
Last week, an influencer with about two million followers went viral for being unable to sell 36 shirts from her brand new clothing line. Yes, you read that right. Ideally, given that she is an influencer, she should have been able to sell out the first stock from her clothing…
Originally published on Sheleadsafrica. Like many people, I was faced with the dilemma of deciding whether or not I needed to attend business school to start my business as I had no experience. However, I finally decided to be brave and start my business without any experience. In my one…