This post will be sharing five blogging lessons I’m currently learning from my new blog.
About a year ago, I started a new blog over at ebunandlife.com seven years after my first blog. I had honestly missed blogging and I was ready to try to become a professional full-time blogger again.
If you’re new here, here’s a brief history about me. I started a blog (ebunoluwole.com) in 2014 and eventually monetised through freelance services. Over time, those services evolved to become a business which ran for about three years. Earlier this year, that business pivoted to digital media.
You can see that I have been around for a while. Over the years, I’ve also made blogger friends even though I stopped blogging along the way to focus on my business. That to be honest, is the biggest mistake I’ve made in my digital career. I shouldn’t have stopped. But that’s another conversation for another day.
It’s April 2020 and we’re in the middle of a coronavirus lockdown. More than ever before I’m so glad that I created a new blog in May 2019. I can’t imagine what difficult it would have been for my mental health.
Coming back to blogging after a long hiatus came with its own challenges. Obviously, the terrain had changed. It is more difficult than ever to grow a blog organically. I used to work in social media so I know how incredibly difficult it gets referral traffic not to talk of SEO. But I’m glad I made that decision that has given me all the lessons I’m about to share with you.
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Here are five blogging lessons I’m currently learning from my new blog.
Procrastination is actually the worst.
First of all, before anything else, I’d like to say that procrastination is the ghetto. This period has shown how worse procrastination can make things, especially in this digital terrain. If you have been planning to create, start or launch a project, every year you procrastinate makes it even more difficult. That my friends is the biggest lesson I’m currently learning. Imagine if I didn’t stop blogging about five years, I know how far this blog would have gone. So stop procrastinating and get to work.
Focusing is difficult but doable.
Coming from a strategic background, I know how incredibly important it is to have a plan and a strategy. Launching anything digital means a full-blown strategy. You must consider SEO, Social Media and Email. You must ensure there’s a strategy in place for these channels. But starting a blog meant that I had to throw all that out of the window temporarily and learn blogging as a craft. So rather than focusing on all four or five social media platforms, I focused on the most important one which would bring me traffic. I’m currently mastering Pinterest and the results have been amazing so far. You have no idea how many times I’ve been tempted to create an Instagram and Facebook page. But I realised that while these channels were necessary, they’re currently not a priority. My current priority is master Pinterest for traffic and kick my blog off the ground. The other channels can wait.
Having a core goal is important for direction.
It’s all nice and good to create a blog but you need to have a goal. Like I mentioned earlier, blogging in 2020 requires even more commitment on your end otherwise you’re not gonna get results. So, it’s important to identify your goal from the onset. Do you want to make money? Great! Do you just want to have a portfolio? Awesome! Do you just need a digital journal for documenting your experiences? Fantastic! When you know your core goal, it’s easier to have direction and not lose focus.
Facebook groups are incredibly valuable.
This is one of the most important blogging lessons I’ve learnt this year. While it is important to have a Facebook page for your blog, a lot of people overlook the goldmine that is Facebook groups. As a newbie or even a veteran, you’ll always need help for one thing or the other. Facebook groups will always be there for moral support. While it can also get tempting to create your own, I suggest you join a few first for a while. You’ll learn faster from others than from your new group. Whether you need ideas for content, digital products or the best affiliate networks to join, Facebook groups will always come through. Even if you’re just struggling with one technical issue or the other in your blog, you’ll find help on Facebook. For someone that used to previously underrate Facebook, I’m glad I’ve seen the light.
Prioritize content promotion over creation.
In my former blogging days, my girls and I were always excited to show off our blogging milestones. This is usually in the form of the number of posts we were able to write in a short time. Now, while it is important to write good content, it is even more important to write great content and promote it like crazy! If you keep stacking up posts, you’ll never get around to promoting them. So, from the onset, have a blog promotion strategy. If this will mean reducing the number of posts you put up per week to create time for blog promotion, so be it! Just make sure you are prioritising promoting over creation.
I’ve seen a number of people creating new blogs due to the coronavirus lockdown. This stirred me to share these blogging lessons. Hopefully, few people will find it useful.